Sports contribute as much as $280 million annually to Colorado Springs economy

Athletics and sporting events bring in up to $280 million each year to the Pikes Peak Region, according to a newly released analysis of the Colorado Springs sports sector. The report was produced by the nonprofit Colorado Springs Sports Corporation in partnership with UCCS and the Southern Colorado Business Forum and Digest.

Researchers describe the study as the most thorough local evaluation to date of sports-related economic impact.

A major pillar of the region’s sports economy is its strong connection to Team USA, highlighted by the presence of the U.S. Olympic and Paralympic Committee headquarters, along with its training center and museum. College athletics also play a significant role, led by programs at the U.S. Air Force Academy, Colorado College, and UCCS. Professional soccer’s Switchbacks FC and other pro events hosted locally further strengthen the sector’s influence.

The study found that nearly 2,000 full-time positions are directly tied to the sports industry, including staff within sports organizations, facility operators, and vendors. Another 1,150 jobs are supported through related supply chains and other connected industries.

While $280 million represents the upper estimate of annual economic activity, analysts also offered a more conservative projection of nearly $260 million. Both figures exceed a previously cited baseline estimate of about $202 million. The totals account for spending such as ticket purchases, hotel stays, and dining.

However, the calculations did not factor in home-game entertainment dates for the Switchbacks or the Rocky Mountain Vibes baseball team. The report also excluded the 2025 U.S. Senior Open at the Broadmoor resort or the 2025 Department of Defense Warrior Games, most of which took place at Colorado College.

Additionally, the analysis did not address that 2025 marked the final season for the Rocky Mountain Vibes, nor did it reference the relocation of three Olympic Governing Bodies — USA Archery, USA Taekwondo, and USA Judo — which moved training operations to the U.S. Performance Center in Charlotte, North Carolina.

As part of what is expected to become an annual review, the report’s primary recommendation urges city leaders to invest greater focus and resources into strengthening sports as a leading local industry. According to the findings, doing so could help establish sports as “a defining element of regional identity, a driver of economic vitality and a foundation for continued growth.”